How to Identify Which Local Search Terms Are Actually Worth Your Time If you are a small business owner or an agency partner, you’ve likely been fed a lie. For years, the SEO industry has obsessed over “Search Volume” as the ultimate metric of success. You’ve been told that if a keyword has 10,000 monthly…
The Accurate Way to Track Local Rankings Without Using a VPN If you are still hitting the “Connect” button on your VPN to see where your business ranks in the local Map Pack, you are likely making strategic decisions based on fiction. In my years as a Local SEO Consultant and Google Business Profile Product…
5 Specific Adjustments That Turn Map Profile Views Into Actual Phone Calls 5 Specific Adjustments That Turn Map Profile Views Into Actual Phone Calls In the current landscape of local search, visibility is often mistaken for success. You might see your dashboard lighting up with thousands of “impressions” and “profile views,” but if your phone…
Why Most Competition Analysis Misses the Real Threats to Your Rank Why Most Competition Analysis Misses the Real Threats to Your Rank If you are still judging your competition based on who has the most reviews or the most consistent NAP (Name, Address, Phone number) data, you are operating on a playbook that is at…
How to Get 5-Star Reviews Without Being That Annoying Business Owner How to Get 5-Star Reviews Without Being That Annoying Business Owner and Master Google Business Profile SEO We’ve all been there. You finish a meal or receive a service, and before you can even get out the door, the business owner is hovering over…
How to Build Authority Without Buying Spammy Local Citations Let’s be blunt: if you are still paying $5 for a package of 300 citations on a freelance marketplace, you are not doing SEO. You are buying digital landfill. In the current landscape of google business profile seo, quantity has been completely decoupled from quality. Following…
How to Tell if Your Local SEO Partner is Actually Helping Your Ranking How to Tell if Your Local SEO Partner is Actually Helping Your Ranking For most small business owners, hiring a local seo agency feels like tossing money into a black box and hoping a phone call comes out the other side. You…
4 Specific Ways to Track Map Pack Wins Without Refreshing Your Browser All Day As a business owner or marketing manager, there is a specific kind of dopamine hit that comes from seeing your business sitting at the #1 spot in the Google Map Pack. You pull out your phone, type in your primary service,…
Why Buying Citations Is a Waste of Cash Without This 10-Minute Maps Audit If you have just spent $500 on a batch of 300 citations from a generic “SEO factory,” I have some bad news for you: you probably just bought a very expensive digital paperweight. In the world of google business profile seo, there…
How Local SEO Resellers Can Actually Scale Without Losing Client Trust How Local SEO Resellers Can Actually Scale Without Losing Client Trust For many agency owners, the transition from a boutique shop to a high-growth firm is fraught with a specific kind of anxiety known as the “Reseller’s Dilemma.” It is the persistent fear that…
